Lizzo has signed a first-look deal with Amazon Studios. The rapper, singer, and flautist-extraordinaire announced the deal on Thursday, with the co-heads of the television department of Amazon.
On Thursday, Lizzo and Co-Heads of Television Vernon Sanders and Albert Cheng, made the announcement during a virtual Television Critics Association press meeting. Lizzo briefly phoned into the meeting to express her excitement over the deal.
In the entertainment industry, a first-look deal means an independent writer or artist is paid a negotiated price to allow a specific studio first-dibs on their work. This happens before they actually complete a script or pitch. It gives the studio a first look at the finished product and the first chance to buy it. In legal terms, Amazon bought the right of first refusal.
In this case, it is more like a freelance contact. Amazon Studios has such a huge budget to go with its large audience, that they would be able to win any bidding war ti wanted to enter. Translated; Lizzo will be producing exclusive content for their streaming platform.
The Honeymoon Phase
Both parties seem overjoyed with their new partnership. During the call, Albert Cheng referred to Lizzo as a “force of positivity.” Jennifer Salke, the head of Amazon Studios, said:
“Lizzo is one of the most exciting, creative, joyful artists in the industry, and it is such a pleasure to announce this new deal with her… She has such a unique perspective and we’re so excited to hear her ideas for new content that our Prime Video customers are sure to love.”
The beloved singer seemed pleased to have a new platform on which to create art. She said:
“I’m so excited to partner with the amazing team at Amazon… Thank you to Jen Salke and the rest of the team for making this dream come true. I can’t wait to get started and share my vision with the world.”
A Creative Force
Amazon Studios chose very wisely in creating this deal with Lizzo. The singer has been on a roll for the last couple years, winning three Grammys and going platinum multiple times. Her singles “Good as Hell,” “Truth Hurts” and the album Cuz I Love You have all gone platinum.
She has also become a notable fashion icon and symbol for the body-positivity movement. Her relevancy is evident in all her accomplishments, making her a great addition to the creative team at Amazon Studios.